Last updated: May 20, 2026

Welcome to DIRECTLY, available at https://directly.co.il/.

These Terms and Conditions govern your access to and use of the website, online store, account features, quotation requests, purchases, products, services, and any related interactions with NewAge Tech LTD.

By accessing or using the website, creating an account, requesting a quotation, placing an order, or purchasing products, you confirm that you have read, understood, and agreed to these Terms and Conditions.

If you do not agree to these Terms and Conditions, please do not use the website or place an order.

1. Business Details

The website is operated by:

NewAge Tech LTD
Company Reg. No.: 513604116
PO Box 4578
Rishon Lezion, Israel
ZIP Code 7514402
Phone: +972-3-9613002
Email: Info@directly.co.il

2. Scope of These Terms

These Terms apply to all users of the website, including visitors, registered users, business customers, private customers, customers requesting quotations, and customers purchasing products.

The website is primarily intended for business customers, but it may also be used by individuals, subject to these Terms and applicable law.

Nothing in these Terms is intended to limit or exclude any mandatory rights that cannot be limited or excluded under applicable consumer protection, privacy, contract, or other applicable laws.

3. Eligibility and Use by Minors

You may use the website only if you are legally able to enter into binding agreements under the laws applicable to you.

If you are under the age of legal majority in your jurisdiction, you may use the website only with the involvement and consent of a parent or legal guardian.

By using the website, creating an account, requesting a quotation, or placing an order, you represent that you have the legal authority to do so.

If you use the website on behalf of a company, organization, or other legal entity, you represent that you are authorized to bind that entity to these Terms.

4. Accounts

The website may allow users to create an account.

When creating or using an account, you agree to provide accurate, complete, and up-to-date information. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account.

You must notify us promptly if you suspect unauthorized access to or use of your account.

We may suspend, restrict, or terminate an account if we reasonably believe that the account has been used in violation of these Terms, applicable law, security requirements, or the rights of NewAge Tech LTD or any third party.

5. Products and Availability

DIRECTLY may offer technology products, equipment, accessories, related items, or other products from time to time.

Product descriptions, specifications, images, availability, prices, and delivery estimates are provided for general information and may change from time to time.

We make reasonable efforts to present product information accurately. However, errors, omissions, stock changes, manufacturer updates, image variations, or technical inaccuracies may occur.

Product images are for illustration purposes only. The actual product may differ from images due to manufacturer updates, packaging changes, display settings, regional variations, or other factors.

We reserve the right to update, modify, discontinue, or remove products from the website at any time, subject to applicable law.

6. Quotations

Certain products or orders may require a quotation before purchase.

When you submit a quotation request, we may contact you to obtain additional details, confirm availability, provide pricing, estimate delivery, or clarify technical requirements.

A quotation is not binding unless expressly stated otherwise in writing. Unless otherwise specified in the quotation, prices, availability, delivery times, and other commercial terms may change.

A quotation may be subject to validity periods, minimum quantities, supplier availability, shipping costs, taxes, customs duties, currency changes, or other conditions.

If there is a conflict between these Terms and a written quotation issued by NewAge Tech LTD, the written quotation will apply only to the specific matters expressly covered by it.

7. Orders

An order is considered submitted when you complete the checkout process or otherwise confirm an order through the website or another approved channel.

Submission of an order does not necessarily mean that the order has been accepted. We may need to verify payment, stock availability, shipping feasibility, pricing, customer details, or other order information before accepting the order.

We reserve the right to reject, cancel, or limit an order where reasonably necessary, including in cases of:

  • Product unavailability;
  • Pricing or description errors;
  • Suspected fraud or unauthorized activity;
  • Payment issues;
  • Shipping restrictions;
  • Compliance, sanctions, export control, or legal restrictions;
  • Incorrect customer information;
  • Technical errors;
  • Any other lawful reason.

If we cancel an order after payment has been received, we will provide a refund for the cancelled portion of the order, subject to applicable law and payment provider processing times.

8. Prices, Taxes, and Currency

Prices may be displayed in one or more currencies, depending on the website settings and customer location.

Unless expressly stated otherwise, prices may not include taxes, customs duties, import fees, delivery charges, handling fees, currency conversion fees, or other charges that may apply.

You are responsible for any applicable taxes, customs duties, import fees, brokerage fees, local charges, or regulatory fees imposed by your jurisdiction, unless the checkout page or written quotation expressly states otherwise.

Prices may change at any time. Price changes will not affect orders that have already been accepted, unless there was an obvious error or unless otherwise permitted by applicable law.

9. Payment

Payment may be made by credit card or by other payment methods made available on the website from time to time.

Payments may be processed by third-party payment service providers, clearing providers, or payment gateways. The specific provider may change from time to time.

By submitting payment information, you confirm that you are authorized to use the selected payment method and that the payment information provided is accurate.

We may refuse or cancel an order if payment is declined, reversed, suspected to be fraudulent, or otherwise not completed.

Unless expressly stated otherwise, we do not store full credit card numbers on our own systems. Payment processing is generally handled by third-party payment providers according to their own security and privacy practices.

10. Shipping and Delivery

We may offer shipping to various destinations worldwide, subject to product availability, supplier restrictions, carrier availability, import/export restrictions, payment verification, and applicable law.

Shipping options, costs, estimated delivery times, and available destinations may vary by product, order size, customer location, shipping method, and carrier.

Delivery times are estimates only and are not guaranteed unless expressly confirmed in writing. Delays may occur due to customs processing, carrier delays, supplier delays, stock shortages, weather, security events, holidays, force majeure events, incorrect address details, or other circumstances outside our reasonable control.

You are responsible for providing accurate and complete delivery information. We are not responsible for failed delivery, delay, loss, or additional costs caused by incorrect or incomplete delivery details provided by you.

Risk of loss or damage to products may pass to you in accordance with the shipping terms stated at checkout, in the quotation, or under applicable law.

11. Customs, Import, and Export Compliance

For international orders, products may be subject to customs clearance, import duties, taxes, and local regulatory requirements.

You are responsible for ensuring that the products you order may be lawfully imported, possessed, used, or resold in your jurisdiction.

Certain products may be subject to export control laws, sanctions, import restrictions, licensing requirements, or other legal restrictions. We reserve the right to refuse, cancel, or delay an order if we reasonably believe that fulfilling it may violate applicable law, export control rules, sanctions, supplier restrictions, or regulatory requirements.

12. Returns, Exchanges, and Cancellations

Returns, exchanges, cancellations, and refunds are subject to our applicable Return and Refund Policy, any product-specific terms, and applicable law.

Nothing in these Terms limits any mandatory cancellation, withdrawal, return, refund, or consumer rights that may apply under the laws of your jurisdiction.

For example, certain jurisdictions provide consumers with statutory cancellation or withdrawal rights for online or distance purchases.

Some products may not be eligible for return or cancellation, subject to applicable law, including customized products, special-order products, opened software, sealed products that cannot be returned for health or safety reasons once opened, used products, products damaged after delivery, or products otherwise excluded under applicable law.

Refunds, where approved, may be issued using the original payment method or another lawful method, subject to applicable law, payment provider procedures, and verification of the returned product.

13. Damaged, Defective, or Incorrect Products

If you receive a damaged, defective, or incorrect product, you should contact us as soon as reasonably possible at Info@directly.co.il, providing your order number, description of the issue, and supporting photos or documentation where relevant.

We may request that the product be returned for inspection.

Where required by applicable law, we will provide the remedy required by law, which may include repair, replacement, refund, or another appropriate remedy.

14. Product Warranty

Products may be covered by a manufacturer warranty, supplier warranty, NewAge Tech LTD warranty, or no separate commercial warranty, depending on the product.

Warranty terms may vary by product, manufacturer, supplier, region, and intended use.

Unless expressly stated otherwise in writing, any warranty provided is limited to the terms offered by the manufacturer or supplier and is subject to their procedures, limitations, and exclusions.

Warranty coverage may not apply to misuse, unauthorized repair, improper installation, physical damage, liquid damage, electrical damage, normal wear and tear, use outside specifications, modification, or damage caused by third-party products or services.

Nothing in this section limits any mandatory legal warranty or consumer rights that may apply under applicable law.

15. Customer Responsibilities

You agree to use the website and products lawfully and responsibly.

You agree not to:

  • Use the website for illegal, fraudulent, harmful, or unauthorized purposes;
  • Provide false, misleading, or incomplete information;
  • Interfere with the security or operation of the website;
  • Attempt to gain unauthorized access to accounts, systems, or data;
  • Copy, scrape, crawl, or extract website content in an unauthorized manner;
  • Use the website to transmit malware, spam, or harmful code;
  • Violate intellectual property, privacy, consumer protection, export control, sanctions, or other applicable laws;
  • Resell products in violation of applicable law, supplier restrictions, or written terms provided to you.

16. Intellectual Property

All content on the website, including text, design, layout, graphics, logos, images, icons, product presentation, software, code, and other materials, is owned by NewAge Tech LTD or licensed to it, unless otherwise stated.

You may use the website only for personal or internal business purposes related to browsing, requesting quotations, or purchasing products.

You may not copy, reproduce, distribute, modify, publicly display, create derivative works from, reverse engineer, or commercially exploit any website content without our prior written consent, except as permitted by applicable law.

Third-party trademarks, product names, logos, and brands displayed on the website are the property of their respective owners. Their appearance on the website does not necessarily imply endorsement, sponsorship, or affiliation.

17. Third-Party Services and Links

The website may include links to third-party websites, payment pages, shipping providers, manufacturer websites, product documentation, or other external services.

We are not responsible for the content, availability, accuracy, privacy practices, security, or terms of third-party websites or services.

Your use of third-party services may be subject to their own terms and policies.

18. Privacy

Your use of the website is also governed by our Privacy Policy, which explains how we collect, use, store, share, and protect personal information.

The Privacy Protection Authority in Israel is responsible for protecting personal information held in digital databases and applies to Israeli entities that hold or process personal digital information.

You should review the Privacy Policy before using the website, creating an account, requesting a quotation, or placing an order.

19. Disclaimers

The website and its content are provided on an “as is” and “as available” basis.

We make reasonable efforts to keep the website available, accurate, secure, and up to date. However, we do not guarantee that:

  • The website will always be available or uninterrupted;
  • The website will be free from errors, bugs, or technical issues;
  • Product information will always be complete, accurate, or current;
  • Products will always be available;
  • The website will be free from viruses or harmful components;
  • Any particular product will be suitable for your specific needs, unless expressly confirmed in writing.

To the maximum extent permitted by applicable law, we disclaim all warranties not expressly stated in these Terms, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

Nothing in these Terms excludes warranties, rights, or remedies that cannot be excluded under applicable law.

20. Limitation of Liability

To the maximum extent permitted by applicable law, NewAge Tech LTD, its directors, officers, employees, contractors, suppliers, and service providers will not be liable for indirect, incidental, special, consequential, punitive, or exemplary damages, including loss of profits, loss of revenue, loss of business opportunity, loss of data, loss of goodwill, or business interruption.

To the maximum extent permitted by applicable law, our total liability in connection with an order will not exceed the amount actually paid by you for the specific product or order giving rise to the claim.

Nothing in these Terms limits or excludes liability where such limitation or exclusion is prohibited by applicable law, including liability for fraud, intentional misconduct, gross negligence where applicable, personal injury caused by unlawful conduct, or mandatory consumer rights.

21. Indemnification

To the extent permitted by applicable law, you agree to indemnify and hold harmless NewAge Tech LTD, its directors, officers, employees, contractors, suppliers, and service providers from and against any claims, damages, liabilities, losses, costs, and expenses arising from:

  • Your misuse of the website;
  • Your violation of these Terms;
  • Your violation of applicable law;
  • Your infringement of third-party rights;
  • Information provided by you that is false, misleading, or incomplete;
  • Unauthorized use of your account caused by your failure to protect your login credentials.

This section does not apply where prohibited by applicable consumer protection law.

22. Force Majeure

We will not be liable for delay or failure to perform where such delay or failure results from circumstances beyond our reasonable control, including natural disasters, war, terrorism, civil unrest, cyberattacks, strikes, labor disputes, supplier failures, carrier delays, customs delays, government actions, epidemics, pandemics, power failures, internet failures, or other force majeure events.

23. Suspension or Termination of Access

We may suspend, restrict, or terminate your access to the website or your account if we reasonably believe that:

  • You violated these Terms;
  • You violated applicable law;
  • Your account is being used fraudulently or unlawfully;
  • Your activity creates security, legal, operational, or reputational risk;
  • Continued access may harm NewAge Tech LTD, other users, suppliers, or third parties.

Where appropriate and legally required, we will provide notice or an opportunity to resolve the issue.

24. Changes to the Website or These Terms

We may update the website, product offering, pricing, account features, payment options, shipping options, policies, and these Terms from time to time.

The updated Terms will be posted on the website with a revised “Last updated” date.

Changes will not retroactively affect orders already accepted, unless required by law or unless the change is beneficial to you.

Your continued use of the website after updated Terms are posted means that you accept the updated Terms, subject to applicable law.

25. Governing Law and Jurisdiction

These Terms are governed by the laws of the State of Israel, without regard to conflict of law principles.

Subject to mandatory consumer protection laws that may apply in your jurisdiction, the competent courts in Israel will have jurisdiction over disputes arising out of or relating to these Terms, the website, or purchases made through the website.

Nothing in this section limits any mandatory rights you may have under applicable consumer protection laws in your country of residence.

26. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, that provision will be interpreted or modified to the minimum extent necessary to make it valid and enforceable.

If modification is not possible, the invalid provision will be severed, and the remaining provisions will continue in full force and effect.

27. No Waiver

Our failure to enforce any right or provision under these Terms does not constitute a waiver of that right or provision.

Any waiver must be made in writing to be effective.

28. Entire Agreement

These Terms, together with the Privacy Policy, Return and Refund Policy, Shipping Policy, any quotation, and any other written terms provided by us, constitute the agreement between you and NewAge Tech LTD regarding your use of the website and purchases from DIRECTLY.

29. Contact Us

For questions about these Terms and Conditions, please contact:

NewAge Tech LTD
Company Reg. No.: 513604116
PO Box 4578
Rishon Lezion, Israel
ZIP Code 7514402
Phone: +972-3-9613002
Email: Info@directly.co.il