Last updated: May 20, 2026

This Privacy Policy explains how NewAge Tech LTD, operating the website DIRECTLY at https://directly.co.il/, collects, uses, stores, shares, and protects personal information when you visit or use our website, create an account, contact us, request a quotation, purchase products, or otherwise interact with us.

By using our website, you acknowledge that you have read and understood this Privacy Policy. This Privacy Policy does not limit any rights you may have under applicable privacy, consumer protection, or other mandatory laws.

1. Who We Are

The website is operated by:

NewAge Tech LTD
Company Reg. No.: 513604116
PO Box 4578
Rishon Lezion, Israel
ZIP Code 7514402
Phone: +972-3-9613002
Email: Info@directly.co.il

For any privacy-related question, request, or concern, you may contact us at the email address above.

2. Scope of This Privacy Policy

This Privacy Policy applies to the use of our website, online store, customer account features, quotation request forms, contact forms, customer support communications, purchases, order processing, and related services.

Our website is intended primarily for business customers, but it may also be accessed or used by individuals. If you are under the age of legal majority in your jurisdiction, you should use the website only with the involvement and consent of a parent or legal guardian.

3. Information We May Collect

Depending on how you use the website, we may collect the following categories of information:

3.1 Information You Provide Directly

We may collect information that you voluntarily provide to us, including:

  • Full name;
  • Company name;
  • Job title or role;
  • Email address;
  • Phone number;
  • Billing details;
  • Shipping address;
  • Account login details;
  • Products or services you are interested in;
  • Quotation requests;
  • Order details;
  • Customer support messages;
  • Any other information you choose to provide through forms, email, phone, or other communications.

3.2 Account Information

If account functionality is available on the website, we may collect and process information related to your user account, such as:

  • Account registration details;
  • Login credentials;
  • Order history;
  • Saved shipping or billing information;
  • Communication preferences;
  • Account activity and related technical data.

You are responsible for keeping your login details confidential and for notifying us if you suspect unauthorized access to your account.

3.3 Order and Transaction Information

When you place an order or request to purchase products, we may collect and process information necessary to handle the transaction, including:

  • Products ordered;
  • Quantity;
  • Pricing;
  • Order date;
  • Delivery information;
  • Billing information;
  • Invoice-related information;
  • Customer service records;
  • Return, exchange, or warranty-related information, if applicable.

3.4 Payment Information

Payments may be processed by third-party payment service providers or clearing providers. We may use providers such as credit card processors, payment gateways, or other payment service providers, which may change from time to time.

Unless expressly stated otherwise, we do not store full credit card numbers on our own systems. Payment information is generally processed directly by the relevant payment provider according to its own security standards and privacy practices.

3.5 Technical and Usage Information

When you visit or use the website, certain technical information may be collected automatically, including:

  • IP address;
  • Browser type and version;
  • Device type;
  • Operating system;
  • Pages viewed;
  • Date and time of access;
  • Referring website;
  • General usage activity;
  • Error logs;
  • Security logs;
  • Cookie identifiers or similar technical identifiers.

This information may be used to operate the website, maintain security, detect errors, prevent abuse, and improve performance.

4. No Obligation to Provide Information

You are not legally required to provide us with personal information. However, certain information may be necessary in order to create an account, request a quotation, place an order, receive customer support, complete payment, arrange delivery, issue invoices, or use certain website features.

If you choose not to provide required information, we may be unable to provide some or all of the requested services.

5. How We Use Information

We may use personal information for the following purposes:

  • To operate and manage the website;
  • To create and manage user accounts;
  • To process orders and purchases;
  • To provide quotations requested by customers;
  • To communicate with customers and respond to inquiries;
  • To provide customer support;
  • To arrange shipping, delivery, billing, returns, exchanges, or warranty-related services;
  • To process payments through third-party payment providers;
  • To issue invoices, receipts, and accounting records;
  • To improve the website, products, services, and user experience;
  • To detect, prevent, and respond to fraud, misuse, security incidents, or technical issues;
  • To send service-related messages;
  • To send marketing communications where permitted by law and, where required, subject to consent;
  • To comply with legal, tax, accounting, regulatory, or reporting obligations;
  • To establish, exercise, or defend legal rights.

6. Quotations and Business Inquiries

Customers may request quotations for certain products or services. When you submit a quotation request, we may use the information provided to:

  • Review your request;
  • Contact you for additional details;
  • Prepare and send a quotation;
  • Follow up regarding the quotation;
  • Maintain business records related to the request.

If your quotation request results in an order, additional order, billing, payment, and shipping information may be collected and processed.

7. Marketing Communications

If you request a quotation, contact us, create an account, purchase products, or otherwise provide your contact details, we may use your contact information to communicate with you about our products, services, quotations, orders, or related updates.

We may also send marketing communications, newsletters, promotional offers, or product updates where permitted by applicable law and, where required, based on your consent.

You may opt out of marketing communications at any time by following the unsubscribe instructions in the message, replying to the message where applicable, or contacting us at Info@directly.co.il, in accordance with Section 30A of the Communications Law (Telecommunications and Broadcasting).

Please note that even if you opt out of marketing communications, we may still send you non-marketing messages, such as order confirmations, payment notices, delivery updates, account-related notices, customer support responses, legal notices, or other service-related communications.

8. Cookies and Similar Technologies

The website may use cookies and similar technologies for necessary technical, security, functionality, and performance purposes.

At this stage, we do not currently intend to use analytics or advertising tools such as Google Analytics, Meta Pixel, TikTok Pixel, Hotjar, or similar third-party tracking tools. However, this may change in the future. If such tools are added, this Privacy Policy should be updated accordingly, and any required consent mechanism should be implemented where required by law.

You may control or delete cookies through your browser settings. Disabling certain cookies may affect the functionality or performance of the website.

9. Sharing Information With Third Parties

We do not sell personal information.

We may share personal information with third parties only where reasonably necessary for the purposes described in this Privacy Policy, including with:

  • Website hosting providers;
  • IT and security service providers;
  • Payment and clearing providers;
  • Shipping and logistics providers;
  • Accounting, tax, and invoicing providers;
  • Customer support or CRM providers;
  • Email and communication service providers;
  • Professional advisors, such as lawyers, accountants, and auditors;
  • Government authorities, regulators, courts, or law enforcement agencies where required or permitted by law.

Third-party service providers are expected to use personal information only as necessary to provide their services to us or as otherwise permitted by applicable law.

10. International Customers and International Transfers

DIRECTLY may be accessible worldwide, and we may sell or provide services to customers in different jurisdictions.

Because we operate from Israel and may use service providers located in Israel or other countries, personal information may be transferred to, stored in, or processed in countries other than your country of residence.

Where required by applicable law, we will take reasonable steps intended to ensure that personal information transferred internationally receives appropriate protection.

Users from certain jurisdictions, including the European Economic Area, the United Kingdom, or other regions with specific privacy laws, may have additional rights under applicable law.

11. Data Security

We take reasonable technical, organizational, and administrative measures designed to protect personal information against unauthorized access, misuse, loss, alteration, disclosure, or destruction.

These measures may include access controls, secure systems, monitoring, encryption where appropriate, use of reputable service providers, and internal procedures.

However, no website, system, transmission, or storage method is completely secure. Therefore, we cannot guarantee absolute security, but we will act reasonably and in accordance with applicable law in the event of a suspected or confirmed security incident.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including:

  • Providing services;
  • Managing accounts;
  • Processing orders;
  • Handling quotations;
  • Maintaining business records;
  • Providing customer support;
  • Complying with legal, tax, accounting, and reporting obligations;
  • Resolving disputes;
  • Preventing fraud or misuse;
  • Establishing, exercising, or defending legal rights.

When personal information is no longer reasonably required, we will delete it, anonymize it, or retain it in a limited and secure manner, subject to applicable law and technical feasibility.

Retention periods are derived from the purpose of the processing and from the legal obligations that apply to us. Information related to orders, invoices and accounting records is retained for the period required under Israeli tax law — generally seven years from the end of the relevant tax year. Account and marketing information is retained for as long as your account is active or until you request its deletion, whichever is earlier. When information is no longer needed, we delete it, anonymise it, or keep it in a limited and secured manner as permitted by law.

13. Your Privacy Rights

Depending on your jurisdiction and applicable law, you may have certain rights regarding your personal information, including the right to:

  • Request access to personal information held about you;
  • Request correction of inaccurate or incomplete information;
  • Request deletion of personal information, where applicable;
  • Object to or restrict certain processing activities, where applicable;
  • Withdraw consent where processing is based on consent;
  • Opt out of marketing communications;
  • Request information about how your personal information is used.

To exercise privacy rights, please contact us at Info@directly.co.il.

We may request additional information to verify your identity before processing your request. We will respond to requests in accordance with applicable law.

14. Children and Minors

Our website is intended primarily for business use and is not specifically directed to children.

We do not knowingly collect personal information from minors without appropriate parental or legal guardian consent where such consent is required by law.

If you believe that a minor has provided us with personal information without the required consent, please contact us at Info@directly.co.il, and we will review the matter and take appropriate steps as required by law.

15. Consumer Rights

Nothing in this Privacy Policy is intended to limit or waive any consumer rights that cannot be limited or waived under applicable law.

If you purchase products through the website, additional terms may apply, including terms relating to pricing, payment, delivery, cancellations, returns, exchanges, warranties, and customer service.

Such terms should be presented separately in the website’s Terms and Conditions, Shipping Policy, Return Policy, or other applicable consumer-facing documents.

In the event of a conflict between this Privacy Policy and mandatory consumer protection laws, the mandatory legal provisions will prevail.

16. Links to Third-Party Websites

The website may contain links to third-party websites, platforms, payment pages, shipping services, or other external services.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services. We encourage you to review the privacy policies of any third-party service before providing personal information to it.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including due to changes in our business, website features, legal requirements, technology, payment providers, shipping arrangements, or data practices.

The updated version will be posted on this page with an updated “Last updated” date. Where required by law or where changes are material, we may provide additional notice.

Your continued use of the website after the updated Privacy Policy is posted means that you acknowledge the updated policy, subject to applicable law.

For privacy matters and to exercise your rights, you can contact the person responsible for privacy protection at our company at Info@directly.co.il.

For questions, requests, or concerns regarding this Privacy Policy or the way we handle personal information, please contact:

NewAge Tech LTD
Company Reg. No.: 513604116
PO Box 4578
Rishon Lezion, Israel
ZIP Code 7514402
Phone: +972-3-9613002
Email: Info@directly.co.il